While people tend to associate AI with robots and science fiction, it is already integrated into our daily lives. Recommender systems, which more than half of online consumers rely on for product recommendations, are essential for online commerce and serve as a prime example of AI in action. AI has been present for 50+ years and has various applications, with recommender systems as a crucial one.

An AI Recommender System suggests products or services based on user data, which includes their preferences, past purchases, demographic information, and the behavior of similar users. It brings a convenient way for e-commerce companies, retail stores and even banks to offer personalized solutions to their customers. The type of AI recommendations offered depends on the data available, the ability to scale, and the transparency of the recommendations.

To understand how Artificial Intelligence is becoming increasingly important in the business world we must first introduce two terms that are machine learning and deep learning, which are becoming of paramount importance to maintain competitive advantage in today’s rapid markets.

Microsoft Translator which is part of the Microsoft Cognitive services launched in 2015 has leveraged AI technologies to enable businesses to translate between more than a 100 languages and dialects.