With the Integrated View in place, no need to duplicate transactional data.
No need for daily synchronization batches, no need for developing integration programs that require constant monitoring and maintenance. Data stays where it belongs and CRM reaches out for it. Practically, you can keep your Accounting, Inventory, Payments, Policies, Claims or other transactional data where it belongs while accessing it for CRM purposes like segmentation, case handling or sales follow-up actions for example.
The Integrated View comes with a powerful Configuration Tool that “discovers” the extended data structure and helps you map it into CRM.