ChatGPT and the underlying AI technologies it represents evoke both fascination and concern. ChatGPT is the result of advances in mathematical research, machine power, and the proliferation of data on the internet. It represents a new technological revolution that is just beginning, with significant perspectives and challenges. Artificial intelligence (AI) covers a wide variety of technologies and application areas. These AI applications have already begun to transform many areas, including fina...

While people tend to associate AI with robots and science fiction, it is already integrated into our daily lives. Recommender systems, which more than half of online consumers rely on for product recommendations, are essential for online commerce and serve as a prime example of AI in action. AI has been present for 50+ years and has various applications, with recommender systems as a crucial one.

An AI Recommender System suggests products or services based on user data, which includes their preferences, past purchases, demographic information, and the behavior of similar users. It brings a convenient way for e-commerce companies, retail stores and even banks to offer personalized solutions to their customers. The type of AI recommendations offered depends on the data available, the ability to scale, and the transparency of the recommendations.

To understand how Artificial Intelligence is becoming increasingly important in the business world we must first introduce two terms that are machine learning and deep learning, which are becoming of paramount importance to maintain competitive advantage in today’s rapid markets.