Customer Relationship Management is of paramount importance for any business that seeks to thrive in today’s, extremely volatile, markets. Does your business have a CRM? If you aren’t already utilizing this crucial software, then this article may well change your mind. For a business to appreciate the benefits of a CRM you would first need to understand what a CRM is. Customer Relationship Management, hence CRM, is a state-of-the-art software that allows businesses and organizations to man...